Product manager across e-commerce, payments and fintech. I've scaled checkout, QR payments and voucher ecosystems that drive measurable growth while maintaining strong platform reliability.
Omni-channel cart-checkout platform strategy and CRO across the FairPrice App and web, backed by a payment platform processing ~5mn transactions/month. Data-led funnel optimisation using Amplitude and BigQuery — ~$3M GMV uplift, 45% reduction in payment failures, and POS-integrated QR scaled to ~29% of in-store transactions through payment orchestration and 3DS optimisation.
Voucher platform redesign and a personalised gamification layer that turned blunt discounts into a measurable conversion engine — 15% growth in acquisition, 10% retention uplift, 20% WAU increase and 2.6× ROI on promotional spend across 300K+ customers.
0→1 fintech commercialisation across BaaS, BNPL and remittance — RemitSend B2B cross-border launch (500 SMEs, SGD 2M in 4 months), Virtual Accounts (FAST), MyInfo onboarding, revolving EMI card (50K users, ~60% utilisation) and co-lending partnerships.
NTUC FairPrice · Singapore
Led digital product initiatives across e-commerce, omni-channel payments, loyalty and gamification. Owned a payment platform processing ~5mn transactions/month, drove checkout CRO delivering ~$3M GMV uplift, scaled POS-integrated QR payments to ~29% of in-store transactions, and led key Trust Bank tech integration workstreams.
MatchMove Pay · Singapore
Built and launched RemitSend — B2B cross-border remittance product (500 SMEs, SGD 2M volume in 4 months). Led BaaS platform enhancements: Virtual Accounts (FAST), MyInfo onboarding, new remittance corridors, and Indonesia wallet stack.
Home Credit · India
End-to-end ownership of BNPL products for unbanked consumers — including a revolving EMI card (50K users in three months, ~60% utilisation), co-lending partnerships (₹170 net revenue per transaction) and telecom BNPL bundles. Drove a 7% MAU uplift and ~10% cash-flow efficiency improvement.
ICICI Bank · India
Led payments product commercialisation and business strategy for Financial Institution clients — positioning ICICI as a strategic partner for Small Finance and Payment Banks. Drove ~₹600M in revenue and ~₹2.6B in annual NII.
Contata Solutions · India
Owned platform testing strategy for an ERP startup serving global Oil & Gas clients. Led an automation framework that reduced release timelines by ~37%. Product later acquired by Emerson Automation Solutions.
Owned end-to-end product strategy and UX redesign of the POS-integrated QR payment flow on the FPG App, embedding loyalty directly into everyday retail transactions.
Led redesign of the voucher platform and launched a personalised gamification layer — turning blunt discounts into a measurable conversion engine across the FPG App.
Data-led CRO across the digital checkout funnel using Amplitude and BigQuery, working with payment partners and engineering to eliminate failure categories.
Spearheaded the FairPrice Group tech workstream for Singapore's first digital bank: loyalty, offers, promotions, POS and payment systems across a highly scrutinised public launch.
End-to-end build and launch of a new remittance product in 100 days — owning strategy, partner integrations, onboarding, and go-to-market.
Owned strategy for a portfolio of BNPL products including a revolving EMI card, co-lending partnerships and telecom bundles — plus a consumer app revamp with Aadhaar-based KYC.
Built and shaped Inkwise, an AI-powered writing companion designed to help people think, draft and refine with clarity. Owned product direction end-to-end — from user problem discovery through the AI experience, prompt design and the loops that turn a tool into a habit.
Product builder on Sotto, a conversational AI product exploring how natural-language interfaces can lower friction in everyday workflows. Defined the experience, the interaction model and the product bets that move AI from novelty to utility.
Advised Air Shelf as a product consultant — contributing to product strategy, roadmap clarity and the AI-forward positioning that shapes how the product serves its users.
Hands-on builder. Data-driven decisions. Omni-channel obsessed.
Management Development Institute
CGPA 7.12 / 10
Uttar Pradesh Technical University
79.2 / 100
Mother of a five-year-old. Worked across Singapore and India. Currently learning to swim — and to drive — at 37.